Viral Content Creation
Premium product photography & motion for paid + organic
On Premise Sales
3.2x
120%
Engagement Growth
Viral Content Creation
Premium product photography & motion for paid + organic
On Premise Sales
3.2x
120%
Engagement
Growth
RTDs • Spirits • Beer • Wine • Zero Proof • Energy • Hospitality & Retail
Our Proof, Your Partners
We don’t just run social, we think like CMOs. More than that, we approach your brand the way a great legal team would: not just reacting, but anticipating, strategizing, and protecting your best interests at every turn.
Our partners see us as an extension of their leadership team, bringing the sharp thinking, airtight strategies, and creative execution that fuel brand equity and move the bottom line. From product launches to platform pivots, we help alcohol brands scale with intention, speed, and real-world impact.
These partnerships aren’t surface-level. They’re built on trust, traction, and shared wins.
What We Do
End-to-end social for regulated brands: strategy, compliant creative, community management, and performance. We operate as your discreet in-house team.
Social Media
Management
Daily posting, calendar building, comment moderation, and reporting across IG, TikTok, YouTube & X.
Paid Social & Whitelisting
Performance creative + media buying that navigates limitations to drive reach and trial.
Community & Retail
Activation
Geo-targeted promos, retail pushes, field team coordination, and UTM-tracked redemptions.
Influencer & Creator
Programs
Briefs, vetting, contracts, compliant content, and whitelisting with our alcohol specific creators.
Content & Production
Premium photo/video, motion graphics, UGC, product storytelling, and launch campaigns.
Analytics & Growth
KPI frameworks, brand lift studies, cohort dashboards, and monthly executive readouts.
Social Media
Management
Daily posting, calendar building, comment moderation, and reporting across IG, TikTok, YouTube & X.
Influencer & Creator
Programs
Briefs, vetting, contracts, compliant content, and whitelisting with our alcohol specific creators.
Paid Social & Whitelisting
Performance creative + media buying that navigates limitations to drive reach and trial.
Content & Production
Premium photo/video, motion graphics, UGC, product storytelling, and launch campaigns.
Community & Retail
Activation
Geo-targeted promos, retail pushes, field team coordination, and UTM-tracked redemptions.
Analytics & Growth
KPI frameworks, brand lift studies, cohort dashboards, and monthly executive readouts.
Regulation-Ready by Design
Our playbooks respect age-gating, responsible-use messaging, and platform-specific alcohol advertising rules globally. Every piece of content ships with checklists and approvals so legal can sleep at night.
-
Audience gating, copy standards, and disclaimers
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Creator compliance & legal vetting
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Retailer & event alignment for omnichannel lift
Compliance checklist (example)
• Age-gate in bio
• No pricing to minors
• Geo-restricted boosts
• Drink responsibly tag
• Creator ID verified
• Tied House Approvals
The Proof Advantage
70 Million+ Impressions
A 6-month program delivering 181+ pieces of content from UGC, influencers, and creators designed to organically amplify the brand and drive lasting visibility.
2.7x ROAS
Through strategic partnerships, they saw a 2.7% lift in tastings, VIP memberships, and online sales translating influence directly into consumer engagement and revenue growth.
+58% retail velocity
Executed geo-targeted promotions and store-level content to drive case movement boosting retail velocity and delivering a 58% sales increase at their flagship Eataly location.
Built on Proof and Partnership
At the heart of Proof & Partners are Katrina and Ryan, partners in life and business, with over 25 years of combined experience building and scaling brands that sell.
Katrina, a specialist in Social Media, PR, crisis communications and government relations, adds precision to the process guiding alcohol brands through the complex world of compliance, public perception, and storytelling with grace and authority.
Ryan brings over two decades of proven sales and marketing experience, having founded one of the largest print and media agencies and worked with more than a thousand businesses. He’s an active investor and brand builder behind award-winning alcohol companies, helping secure stadium exclusives, national distribution, and multi-million-dollar growth.
Together, they built Proof & Partners — an agency born from results, reputation, and real experience in what moves people and products.
Marketing built on proof.
Inside the Playbook
01
Audit & Targets
Rapid review of channels, retail, and goals. KP| map and
90-day plan.
02
Creative Sprint
Messaging, brand system, content bank, and paid-ready assets.
Launch & Learn
03
Always-on posting, creator rollouts, paid tests and whitelisting.
04
Scale & Report
Monthly exec dashboard, retail tie-ins, and expansion plays.
"They navigate compliance like a law firm and move product like a street team. Best partner we've had."
CMO, Backyard Wines
Let's Talk Growth
Tell us about your brand, markets, and goals. We'll send a quick audit and a plan tailored to your specific constraints.
Alcohol-First Social & Marketing Agency. Operating Globally.
Dallas | L.A. | Miami | Austin | Toronto | Vancouver
Policies & More
© 2025 Proof & Partners
hello[at]proofandpartners.com
1-888-992-5489